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5 Common Mistakes To Avoid The First Time You Hire An Advertising Agency

Most successful businesses today realize the importance of properly marketing their products and services to the right customer base. In today’s global markets, and with businesses finding increasing competition, companies realize that specializing and maximizing the exposure to their niche markets is the way to truly thrive in such a competitive climate. Having the expertise and executing competent and effective marketing campaigns is a job all in itself. For this reason, many outsource this important job to qualified advertising companies. How should you go about choosing the best agency for your company? Here are 5 common mistakes to avoid the first time you hire an advertising agency.

1. Having undefined objectives

In order for an advertising agency to met or exceed the objectives put before them, they must first be clearly defined. Goals must be thoroughly described; the expected outcomes must be able to be measured and agreed upon before hand. This first step is crucial to setting the tone for the overall campaign. A breakdown in communication at this point results in a directionless campaign that may not gain momentum.

2. Not having a timeline for a scope of work agreement

As with any goals, not only must the objectives be clearly defined and measurable, but the timeline must be agreed upon. In order for strategies to be effective they should have a timeline. An agreed upon schedule helps with the execution of the various strategies and phases of any successful marketing campaign. Without a timeline the potential for synergy from various strategies combining and augmenting each other may not occur.

3. Failing to agree on upfront pricing

The pricing should be agreed upon upfront for the most part. While it may be possible to have tentative pricing dependent on certain outcomes and whether or not different phases of a campaign are introduced, most of the pricing should be agreed upon up front. Much like the planning of the objectives and the timeline, the pricing should match the planning and there should not be surprises during of after an ad campaign.

4. A schedule that lacks detail

While it may be OK to have some of the details in a schedule to be left vague or open- ended, a good advertising company will make sure to set specific metrics and benchmarks that should be met over the course of the overall marketing strategy. Without the specificity in these goals, it becomes difficult to know if the advertising campaign is succeeding, meeting its objectives clearly, and unfolding according to plan.

5. Using a one-sided plan

The best marketing campaigns use solutions and strategies that combine different advertising angles. For example, it may be important to work on re-branding while advertising over new media and through social media outlets all at once. Combining different strategies at one time can create a synergy that leads to more effective campaigns. In most instances, one-sided plans don’t leave a lasting impact.

Article Source: http://EzineArticles.com/9516970

Secrets of Advertising

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

After succeeding in the business for this long, I’m able to look back on my old self with this kind of thinking and shake my head.

If you’re reading this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat SEO tactics, text-link banner exchanges, and the list goes on.

Well, I’m here to tell you that I have the one be all end all answer and I’m sharing it with the world!

The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable – it’s all a matter of trial and error, time and talent.

That’s a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I’m sorry. For the few of you that have been down this road before and are starting to get it, you’ll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.

For what it’s worth, these are my thoughts.

1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope.gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we’ve come and use that as a measure for how far we can go.

The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That’s why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.

2) You Have to Spend Money to Make Money. It’s a tired line, but it’s that way because everyone says it. Don’t be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don’t jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!

The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you’re not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.

If you don’t want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects.

3) Presentation is Key. You’ll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers’ attention. I don’t know about you, but I get a lot of spam for people wanting to sell me their cheap items.

Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I’m always wondering how many of those are a scam.

The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.

If you don’t have a talent for writing (and you know who you are) you have two choices:

Get better – easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).

Or, get someone else to do it – leaving more time for you at the helm. I like this option not only because it’s a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour’s work.

If you can’t afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You’d be surprised at how many things invisible to you will stand out to a fresh set of eyes.

OK. That’s all I’ve got for now. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.

Article Source: http://EzineArticles.com/9511321