Rss

Archives for : Article Source

Marketing, The Event Marketing Way

download-3The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event to knock on it and reach the heights it merits goes away quickly. And more often than not, that opportunity does not knock twice. So how to make sure that the opportunity is not lost? The easiest solution perhaps is to use social networking and spread the word by word of mouth. That does help in bringing some exposure to the event. But serious entrepreneurs might consider a different approach, and that is to use event-marketing companies to ensure that the event acquires the right customer.

Through event marketing technology, the best event marketing companies will stay ahead of the requirement using the most efficient and effective strategies for your event. They will analyze your product and find the best audience, be it stay-at-home parents or working professionals using the most modern technology. They’ll ensure your product is showcased in the right places, be it workshops or country fairs, tailgating parties or the lounges at the airport. If your product is best promoted in the street, they’ll find a way to do that efficiently as well. Every product has a message, and a voice. Through their work, it is ensured that that message is delivered strongly to the masses.

The best event marketing companies will be current and certified. They’d have the right staff to help the right client. They’d have the leverage with the media to make sure that the publicity happens on time. They understand that technology changes, so they know to adapt, but ensure your product and the security it warrants does not get compromised.

So instead of only going by word of mouth, maybe investing in the right event marketing company will be a good call. By doing so, there’ll be little that you’d need to do to showcase your work. Instead, you can focus on making better products.

Article Source: http://EzineArticles.com/9456700

Tips on Creating a Good Signage

download-4For a successful signage, there is a lot more going on in designing than meets the eye. There are many things to take into consideration even before the start of the designing process. Each small detail will add up to a huge impact and is often the difference between an outstanding project to a mediocre one.

A capable designer is able to put your message effectively across various channels of viewing. Ranging from a small poster to a large billboard, each medium has their own specific requirements.

The Importance of Blank Space

Packing too much information in as possible is not a good solution for capturing attention. You don’t want it to be too cluttered and messy. Instead, opt for a clever use of contrasting colors and negative spaces that allows your text to stand out.

Using Typography to Your Advantage

Professional fonts have varying weights ranging from Italics to Bold. Use these differences to give preference and to separate certain parts of your message. You want the texts to be easy to read while establishing which pieces of information to emphasis to the viewer.

Environmental Context

What is the general color and tone of your surroundings where the sign will be placed? What distance will the sign be viewed from?

Contrasting Colors

The use of colors plays a huge importance to your design and text. They allow parts of your sign to ‘jump out’. Use this to your advantage. If possible, keep an eye out for the colors of the general background of your environment and keep that in mind as you design your artwork.

Simplicity

Keep the message simple and only convey important points. Eliminate the urge to cramp as much information into a small space. Remember, the purpose of a sign is to capture one’s attention. Less is more, edit your message until all the fluff is eliminated.

Illumination

After all that hard work and thought that went into producing the sign, you want it to be seen. It has to be visible at any time of the day. Even when your business is done for the day, your advertising works all through the night. That being said, the type of illumination must be chosen with care. Warm or daylight, it depends on what gives the better effect to the sign at hand.

Article Source: http://EzineArticles.com/9389264

5 Reasons It Makes Sense to Contract Out Your Health Care Advertising

download-5The health care industry is changing incredibly fast and many businesses are having a difficult time keeping up with it all. Not only are the preferences of customers diversifying as new medical information is discovered, but the infrastructure continues to evolve as the market adapts due to policy making and various other factors. Navigating these unavoidable changes while maintaining a strong health care brand can be immensely challenging, but having professional input regarding your advertising can help tremendously. Here are 5 reasons it makes sense to contract out your health care advertising.

1. Customer connection

When sudden changes in the quality of customer care occur, or when newer medical procedures and products hit the market, it can cause a ripple effect in the perceptions of your existing customer base. Under these circumstances you may see customers questioning the quality of their own services and seeking out competitors’ services and products to meet their needs. Maintaining good communication with your customers through an advertising campaign can help even out the ups and downs of change and maintain a connection.

2. Consistent results

During fluctuations in sales and profitability, it may not seem like a good time to spend funds on advertising but these moments can be the best time to do so. When the market adapts and customer’s perceptions are changing, an advertising campaign can be its most useful for a few reasons. Customers need to stay aware of what they are being offered and want to see consistency in the healthcare brand they have grown comfortable with. Staying in touch with the customer base during this time can maintain the presence of a strong brand.

3. Maintain a strong brand

Branding can make all the difference when done correctly. A strong brand should have a specific message attached to it that customers can recognize and understand. Having customers know what the health care brand stands for with a good logo or tagline can be a very powerful asset that communicates the values of your services and the core message of the business all at once. A tailored advertising campaign can make sure your brand stays relevant and adapts seamlessly.

4. Increase positive perceptions

The health care industry is not known for having the most loyal customers. Who could blame them? The cost of health care has steadily increased and the newest treatments and medicines that customers require don’t always hit the market at an affordable price. Within this climate it is no wonder many people jump ship and choose whichever health care brand can offer them the services they need at the most affordable price. The consultants at a professional advertising firm know how to convey the value to your customers and can help increase positive perceptions even during financially strenuous times for the customer base.

5. Grow profits with data

Advertising consultants can not only boost customer perceptions, maintain and communicate the overall essence of branding, and maintain consistent marketing results, but they can do so all while providing the data to show the results. Data driven marketing can surgically target any health care branding issues and create customer outcomes in a way that saves money and avoids wasteful time and energy on ineffective advertising.

If your health care company is in need of a marketing overhaul, don’t be afraid to switch gears and make some important marketing and advertising decisions. A quality advertising campaign can make the difference between a floundering company and a successful one.

Article Source: http://EzineArticles.com/9482231

Elevator Advertising

Today the old methods of advertising like banners, stickers, pamphlets, brochures and commercials have become too common that we see most of the people trying to avoid and ignore them just because they think, companies using these tactics are trying to compel them to buy and fill their homes with useless things. Now we see that companies are going crazy to buy elevator ads. I am sure you know what “marketing to an attentive audience” means but most people wonder if elevator advertising can be so effective. Check out the most talked about advantages of elevator advertising and you can easily decide on its effectiveness yourself.

If you are a business owner, you are always looking for the proper advertisement that turns out to be efficient, affordable and worth investing, thus resulting in the consideration of channels that are trending, like the elevator ads.

This type of advertising is gaining popularity among small businesses. Small companies that are involved in B2B marketing or in need of getting the attention of a specific niche of consumers with creative concepts, find this type of advertising very convenient and on budget. Elevators installation and advertising is widely common in cities and urban areas, but Americans With Disabilities Act (ADA) compliance has resulted in the installation of elevators in shopping malls, commercial or residential buildings throughout the country and this has become the major cause of interest in the once unknown channel of advertising.

If you still haven’t reached the decision whether you should invest in this channel of advertising or not, have a look at the following benefits of elevator ads.

Creativity

In some buildings, elevator ads created with a great visual appeal and creativeness in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.

Micro-Targeting

Advertising campaigns don’t always give you the benefit to control your audience, but this isn’t the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.

Afford-ability

The afford-ability of elevator ads is perhaps the most attracting feature for small companies with smaller advertising budgets. You can surely spend hundreds of dollars on newspaper or commercial ads without even knowing if your particular audience will see it or not, or you can put a fraction of the cost in this smaller but powerful medium and can be sure that you are getting double, triple the amount of exposure as compared to the costs.

Maximum Exposure

Ever saw an ad in a newspaper and wanted to see it again, but couldn’t find the wasted newspaper? That paper was your money before it went to the bins and got wasted. Same isn’t the case with elevator ads, in-fact these work for you throughout the day and night, making a lasting place in your potential customer’s mind with each passing day.

Editing

In case of any errors, newspaper ads once published can’t be changed without reinvesting the same amount of money but this isn’t the case with elevator ads. These can be edited or altered as many times in a day as needed. So there isn’t any chance of errors or wrong messages being conveyed. You can even run different ads at different times of the day and night.

Article Source: http://EzineArticles.com/9482726

Finding the Ideal Vehicle Graphics & Wraps Provider for Your Business

Most companies have recognized the benefits of graphics for vehicles in the perspective of marketing. This is, perhaps one of the most powerful advertising tools that draws great impressions from people all around. Vehicle graphics & wraps is an important commitment made for a long term, thus one must install it with extreme care. Only an efficient vehicle graphics provider can make sure that your investment is not put to waste. Are you on the lookout for the right vehicle graphics provider? Here are some tips:

EXPERIENCE:

Evaluate the company’s design quality by asking for their design portfolio. Have a look through the designs and evaluate if the nature of the business and the message that it’s trying to communicate, is well conveyed to you. Good companies will implement innovative design strategies to keep your brand and business stand out.

You should also check for reviews and testimonials online to see how-well the company’s experience reflects in the quality of its service being offered to their clients.

MATERIALS USED:

Ask the company about the type of materials being used. Ensure that they use branded materials in majority as they ensure great quality and durability for your signs. For digitally printed signs, lamination is a requirement irrespective of the quality of ink being used for printing purposes. Lamination is important as it protects the wrapped surface from UV rays which could lead to fading and other environmental factors that could damage it. Some companies might not adopt lamination to cut corners and save you on billing; however the quality of such wraps degrades gradually over time. On the other hand, a reliable company would go with the same process to ensure your investment is rewarded for long term.

REQUISITE WARRANTY OR GUARANTEE

What if your wraps get damaged? Ask the company if they’ll be responsible and cover the costs for you just in case your wrap or graphics fails or gets damaged. Expenses are covered for you if the damage is caused due to application issues or other problems occurred during installation.

Reputable companies will make the repairs in an affordable manner to make them look new. The same applies with a warranty as well. Opt for extended care warranty so that regular maintenance and fixes are made to your wraps/graphics.

Get in touch with a reliable vehicle graphics and wraps provider, who’d offer you the best of product and service in a cost effective manner.

Article Source: http://EzineArticles.com/9488588

Political Magnets Act As A Great Advertising Tool For Your Party

It is generally seen that during the election period each and every political party tries to attract the attention of people. There are many ways by which one can inform the public of one’s candidature. One of the best ways by which one can immediately draw the attention of people is by using political magnets that will surely help you to win the elections in the long run. A political magnet can be customized as per the requirements of each political party. These magnets are definitely considered exclusive marketing material which will work and will provide you the attention your campaign needs in order to succeed in the upcoming elections.

Is your political party working on a budget and you are worried as to how you can market your campaign with such a limited budget? Well, don’t worry because you can effectively kick-start your campaign by investing a little amount on political magnets. These magnets are applied on vehicles and they will perform their job efficiently while your vehicle is moving from one area to another. One of the advantages of these magnets is that it is able to successfully run your campaign throughout the day at different locations as your vehicle moves to different locations from morning to night.

A political magnet is therefore a moving billboard which can incorporate the name and photograph of the person who is contesting the elections. This magnet acts as a great advertising tool because your vehicle keeps changing locations and thus it helps in attracting new people who see them and get to know about this particular candidate. This medium is highly popular and this is one of the reasons why political parties are using this method for gaining attention of many people.

These magnets are portable in nature. Moreover, these magnets will not damage the finish of your car when they are applied and removed in a proper way. Are you having many vehicles for running your campaign? Well, then you can effectively make use of these magnets by just swapping them from say a van to a car or vice versa as the case may be.

Do you want to reach out to untapped voters? Then what are you waiting for? Just check out entire range of political magnets available in the market and then place an order for your customized magnet for helping you to reach to the masses in no time at all. These magnets are very durable and available in different sizes. These magnets can be personalized in such a way that it helps one to gain the attention of its onlooker with its exclusive appeal.

So, if you are contesting the upcoming elections and want to create the right impression about your party, then just opt for advertising with the help of political magnet and see how it helps you to gain the attention of large crowd within shortest possible time.

Article Source: http://EzineArticles.com/9490847

Public Transportation Advertising

No matter where you look chances are you can spot an advertisement of some sort within a few feet of you. While social media advertising has risen in popularity, some of the older methods are still proven to be successful but still need to step it up in order to keep up with the digital world. One older method of advertisement that has undergone a bit of a revamp in recent years is bus and public transportation advertising.

Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.

Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances of you being able to grab the attention of thousands of people in such a tiny space going 30 miles per hour down the road is fairly slim. These small billboards also didn’t offer much advertising real estate and therefore the bus companies probably didn’t make much off the deal.

With these new see thru graphics, a new world of possibilities opened up for transportation advertising. The average 40 foot bus has at least 3000 square feet of advertising space! That is a lot of opportunity for companies to get their face out there and because of the versatility of the product, multiple companies can advertise at once in a single space, bringing down the cost.

One of the other great benefits to this vehicle advertising is the mobility. Public transportation is constantly on the go and particularly in large cities, you’ll be able to reach a greater number of viewers than you would with say a stationary billboard.

If a large bus is a bit out of your budget, don’t worry! See thru graphics can be cut to fit any car and are a great way to advertise your small business on your personal vehicle as well. Most companies will do custom graphics to fit your rearview window so you can create your own moving billboard.

While there are hundreds of different advertising methods available today, few take the time to consider the old tried and true methods. With a little revamp and updating, you can take a proven method and make it even better! So get out there and get your advertising on!

Article Source: http://EzineArticles.com/9499105

Five Offline Advertising Mantras for Startups

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup faces, competition from established counterparts and other new players entering the market can pose a threat. Therefore, it becomes imperative for a startup to be more considerate towards its marketing and advertising techniques.

A decent online marketing strategy is essential for a brand to get noticed. However, digital marketing is not the only way to muster customer attention. There are potent offline advertising strategies that give better brand recognition and consumer response. If you haven’t considered taking up offline marketing, give a boost to your startup with the following five mantras:

1. Outdoor Advertising – Outdoor advertising is fundamentally meant to publicize your business. There are a number of touch points using which you can expose your business to the public such as billboards, taxis and business vehicles, exteriors of buses, etc. Out of these, putting billboards on high traffic areas of a city is a significant way to catch attention. Digital billboards score even more on the attention meter. While attaining billboard space is not easy and reasonable but it is worth it given the kind of brand exposure it gives. Roam around your city and you will find McDonald’s, Subway, Pepsi and adverts of telecom companies gleaming on the billboards.

2. Flyers, pamphlets & catalogues – These seem to be quite old adverts. However, they do get results. The thing to be taken care with them is not to miss out on the creativity. Rather, try putting in some exceptional creativity on these print materials. Flyers should be in the form of informative info-graphics to catch the readers’ attention seamlessly. Some marketing gurus underrate this form of advertising in this internet-age, but remember; there are people who happily welcome and read “glossy papers” (what flyers and pamphlets are colloquially called). Flyers, pamphlets and catalogues have a unique audience of their own and they don’t much bother the expense sheet. Cosmetic giants like Lakme and Oriflame utilize this form of advertising and benefit from it.

3. Trade Shows – Participation in trade shows is another potential way to enhance brand recognition and creating leads. Trade shows offer a great platform to display your product range, target a specific stratum of audience, sell the products and create leads within few days. Discounts and free samples offered while the trade show is on will make people flock towards your brand. Trade shows are also a great way to boost a business via word of mouth since happy customers captured on a trade show are bound to talk about the brand / product with others in their social network.

4. Paper cup advertising – Paper cup advertising surmounts many other offline advertising techniques. Probably, this is the only form of offline advertisement technique which offers undivided brand exposure. While other offline and even online ads have considerable chances of getting unnoticed, this form of advertisement promises high engagement of the targeted audience. A paper cup can be used to get an ad printed on it. This may include a company’s logo, contact number, website address, a crisp punch line, a call to action sometimes accompanied with a discount coupon code for a product or service, etc. An easy to carry cup becomes an effective ad on the go since it accommodates nub of the message a company intends to convey.

Why paper cup advertising promises undivided user engagement?

Paper cups are a common sight in corporate offices, eateries, school and college canteens, small food joints, etc. At every place these cups are used, people are bound to spend time while consuming their beverages or maybe even water. Everybody spends time having a cup of coffee or a cold drink. Don’t they? So, if a cup in their hand is bedecked with striking graphics and crisp words depicting a company’s objective, it surely gets noticed. With paper cup advertising, the exposure time of a brand and its message is high. It is within this timeframe that ad on the paper cup effectively plays its part.

How a startup can use it?

Printed paper cups can be distributed at popular places like corporate offices, food joints, restaurants, shopping stores, school and college canteens, etc. where they are likely to come in contact with loads of people the advert is being aimed at. However, it is recommended to consult an expert cup advertising team to carry out a successful campaign. Startups like Scripbox (investment consultants), NestAway (a company that provides houses for tenants), Chillr (a money transfer app), etc. have consulted GingerCup to use paper cup advertising to their advantage.

5. Branded Merchandise – Away from the din of other marketing techniques, a startup can make optimal use of branded merchandise. In that context, company’s logo or a one liner to heighten its impact can be printed on small useful merchandise like pens, diaries, mouse pads, etc. that could be distributed on charity events and can be donated to local organizations. Doing this, a company projects itself in a positive light and harvests bigger benefits in the long run.

Thus, the perks of offline advertising are manifold. You just have to kick-start it and get the ball rolling for your startup.

Article Source: http://EzineArticles.com/9500596

Effecting Planning of Exhibitions: An Advertising Tool in Marketing the Designer and His Products

Exhibition is the public display of artefacts such as manufactured goods, food, artefacts etc. in order to attract viewers and buyers. An effective exhibition should be well planned and organized. It is also noteworthy that only excellent works that merits appreciation and shows artists’ exceptional skills should be exhibited.

The organization of an exhibition is very relevant. Its importance cannot be over-emphasized. Some of the purposes of organizing and mounting of an exhibition are outlined below:

1. It showcases the designs and works of an artist: An exhibition mounted by an artist helps him to show the entire world what he/she is able to do. This invariably would help him to gain customers who may be interested in the purchase of any of his works or designs.

2. It offers an avenue for the sale of products: An exhibition gives the artist the platform to explain the concepts and ideas behind his artistic creations and this would move viewers to purchase some of his mounted works.

3. It promotes the manufacturer: An exhibition affords people the opportunity to know the manufacturer. This promotes and makes him popular or known.

4. It promotes competition and creativity in the industry: When an exhibition is mounted by the artist, other artists come to view his artistic creations. These artists are inspired by the works seen and are challenged to produce works that surpasses those they have seen. This ensures the development of new ideas and new products in the industry.

5. It entertains all in attendance: People who come for the exhibition are entertained after viewing the varied products of the artist. They gain new experiences of artistic productions and this greatly entertains them. Also, it may help them to get new friends and interact with people of different backgrounds. The side attractions such as the music played at the occasion all adds an entertainment flavor to the entire programme.

Exhibitions are broadly classified into two. These are General exhibitions and specialized exhibitions. General Exhibition is whereby varieties of items are displayed to the general public. It attracts all kinds of exhibits or works. It should be noted that several products are exhibited during general exhibitions. Several products such as Bags, belts, shoes etc. are exhibited at the same time. It can be called a Bazaar or Fair.

On the contrary, specialized exhibition involves the display of a specific kind of product or artifact. For instance, when only bags are exhibited, we can say it is a specialized exhibition. However, varieties of the same product thus, bags are exhibited.

It should be noted that either of these types of exhibition can be organized at various levels such as Individual exhibition, Group exhibition, Institutional exhibition, Community exhibition, District exhibition, Regional exhibition, National exhibition and International exhibition.

An effective exhibition should be well thought of or planned before it is organized. Several factors come to the fore in the planning of an exhibition.

1. Type of exhibition- The artist or organizers of the exhibition should seriously consider the type of exhibition that they want to mount whether a specialized or generalized exhibition. If the exhibition is organized by a different body, the artist should make the necessary inquiry through trade publications, newspapers, internet etc. to know precisely the type of exhibition to be organized. This would help him to prepare accordingly.

2. What to exhibit-The artist should deeply consider the kinds of exhibit to mount. He should consider the theme of the exhibition, the background of the potential viewers such as their age group, sex, levels of education and even their income levels. This would aid him in knowing the kind of artefacts to exhibit.

3. Where to exhibit- The place or venue for the exhibition should be carefully considered. Its location should be at the heart or centre of his most expected guests or the target group. The venue must be easy to locate. The premises should be spacious, clean, well ventilated and well lit.

4. Cost involved- The cost to be incurred for the organization of the entire exhibition should be carefully rolled out. The cost of publicity, side attractions/ programmes, preparation of the venue etc. must be well planned.

5. Publicity- This refers to the means by which the organisers want to broadcast or make known the exhibition to the general public. The best and most effective means of publicity should be adopted and implemented. Should it be done through posters, banners, flyers, signposts, open air announcement, brochures or the internet? The organizers should think about it critically.

6. Expected number of guests/visitors- The number of people to be expected at the exhibition grounds should be well thought of. This would help the organizers to plan the exhibition well. It would enable them to choose the right venue in terms of size, the number of seating etc. for the exhibition.

7. Duration/Time- The length of time for the exhibition should be planned well. Will the exhibition last for a day, days etc. The time for the start of the programme and the time it would end should be thought of carefully and communicated with the expected guests prior to the programme.

8. Security- The organizers should beef up the security at the exhibition grounds to protect the exhibitors, invitees and the exhibits. This would make all in attendance very secured.

9. Visitor’s book- This is a special book that is made available to all the invited guests to write down their names, contacts, comments and experiences. This would enable artists to contact prospective buyers of their products and in the planning of future exhibitions.

10. General layout- The entire arrangement of the exhibits, seating etc. should be artistic and nice. There shouldn’t be any room for crowdedness and congestion. The place should be comely and refreshing.

Exhibitions are the enticements that draw people to the products and services offered by a business. Therefore it must be carefully planned. This would ensure that the products manufactured by individuals, groups or enterprises will have mass sales and sensitization among the populace.

If you want interesting information on business solutions click the link below:

Article Source: http://EzineArticles.com/9513328

5 Common Mistakes To Avoid The First Time You Hire An Advertising Agency

Most successful businesses today realize the importance of properly marketing their products and services to the right customer base. In today’s global markets, and with businesses finding increasing competition, companies realize that specializing and maximizing the exposure to their niche markets is the way to truly thrive in such a competitive climate. Having the expertise and executing competent and effective marketing campaigns is a job all in itself. For this reason, many outsource this important job to qualified advertising companies. How should you go about choosing the best agency for your company? Here are 5 common mistakes to avoid the first time you hire an advertising agency.

1. Having undefined objectives

In order for an advertising agency to met or exceed the objectives put before them, they must first be clearly defined. Goals must be thoroughly described; the expected outcomes must be able to be measured and agreed upon before hand. This first step is crucial to setting the tone for the overall campaign. A breakdown in communication at this point results in a directionless campaign that may not gain momentum.

2. Not having a timeline for a scope of work agreement

As with any goals, not only must the objectives be clearly defined and measurable, but the timeline must be agreed upon. In order for strategies to be effective they should have a timeline. An agreed upon schedule helps with the execution of the various strategies and phases of any successful marketing campaign. Without a timeline the potential for synergy from various strategies combining and augmenting each other may not occur.

3. Failing to agree on upfront pricing

The pricing should be agreed upon upfront for the most part. While it may be possible to have tentative pricing dependent on certain outcomes and whether or not different phases of a campaign are introduced, most of the pricing should be agreed upon up front. Much like the planning of the objectives and the timeline, the pricing should match the planning and there should not be surprises during of after an ad campaign.

4. A schedule that lacks detail

While it may be OK to have some of the details in a schedule to be left vague or open- ended, a good advertising company will make sure to set specific metrics and benchmarks that should be met over the course of the overall marketing strategy. Without the specificity in these goals, it becomes difficult to know if the advertising campaign is succeeding, meeting its objectives clearly, and unfolding according to plan.

5. Using a one-sided plan

The best marketing campaigns use solutions and strategies that combine different advertising angles. For example, it may be important to work on re-branding while advertising over new media and through social media outlets all at once. Combining different strategies at one time can create a synergy that leads to more effective campaigns. In most instances, one-sided plans don’t leave a lasting impact.

Article Source: http://EzineArticles.com/9516970