Archives for : June2016

Marketing, The Event Marketing Way

download-3The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event to knock on it and reach the heights it merits goes away quickly. And more often than not, that opportunity does not knock twice. So how to make sure that the opportunity is not lost? The easiest solution perhaps is to use social networking and spread the word by word of mouth. That does help in bringing some exposure to the event. But serious entrepreneurs might consider a different approach, and that is to use event-marketing companies to ensure that the event acquires the right customer.

Through event marketing technology, the best event marketing companies will stay ahead of the requirement using the most efficient and effective strategies for your event. They will analyze your product and find the best audience, be it stay-at-home parents or working professionals using the most modern technology. They’ll ensure your product is showcased in the right places, be it workshops or country fairs, tailgating parties or the lounges at the airport. If your product is best promoted in the street, they’ll find a way to do that efficiently as well. Every product has a message, and a voice. Through their work, it is ensured that that message is delivered strongly to the masses.

The best event marketing companies will be current and certified. They’d have the right staff to help the right client. They’d have the leverage with the media to make sure that the publicity happens on time. They understand that technology changes, so they know to adapt, but ensure your product and the security it warrants does not get compromised.

So instead of only going by word of mouth, maybe investing in the right event marketing company will be a good call. By doing so, there’ll be little that you’d need to do to showcase your work. Instead, you can focus on making better products.

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Tips on Creating a Good Signage

download-4For a successful signage, there is a lot more going on in designing than meets the eye. There are many things to take into consideration even before the start of the designing process. Each small detail will add up to a huge impact and is often the difference between an outstanding project to a mediocre one.

A capable designer is able to put your message effectively across various channels of viewing. Ranging from a small poster to a large billboard, each medium has their own specific requirements.

The Importance of Blank Space

Packing too much information in as possible is not a good solution for capturing attention. You don’t want it to be too cluttered and messy. Instead, opt for a clever use of contrasting colors and negative spaces that allows your text to stand out.

Using Typography to Your Advantage

Professional fonts have varying weights ranging from Italics to Bold. Use these differences to give preference and to separate certain parts of your message. You want the texts to be easy to read while establishing which pieces of information to emphasis to the viewer.

Environmental Context

What is the general color and tone of your surroundings where the sign will be placed? What distance will the sign be viewed from?

Contrasting Colors

The use of colors plays a huge importance to your design and text. They allow parts of your sign to ‘jump out’. Use this to your advantage. If possible, keep an eye out for the colors of the general background of your environment and keep that in mind as you design your artwork.


Keep the message simple and only convey important points. Eliminate the urge to cramp as much information into a small space. Remember, the purpose of a sign is to capture one’s attention. Less is more, edit your message until all the fluff is eliminated.


After all that hard work and thought that went into producing the sign, you want it to be seen. It has to be visible at any time of the day. Even when your business is done for the day, your advertising works all through the night. That being said, the type of illumination must be chosen with care. Warm or daylight, it depends on what gives the better effect to the sign at hand.

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5 Reasons It Makes Sense to Contract Out Your Health Care Advertising

download-5The health care industry is changing incredibly fast and many businesses are having a difficult time keeping up with it all. Not only are the preferences of customers diversifying as new medical information is discovered, but the infrastructure continues to evolve as the market adapts due to policy making and various other factors. Navigating these unavoidable changes while maintaining a strong health care brand can be immensely challenging, but having professional input regarding your advertising can help tremendously. Here are 5 reasons it makes sense to contract out your health care advertising.

1. Customer connection

When sudden changes in the quality of customer care occur, or when newer medical procedures and products hit the market, it can cause a ripple effect in the perceptions of your existing customer base. Under these circumstances you may see customers questioning the quality of their own services and seeking out competitors’ services and products to meet their needs. Maintaining good communication with your customers through an advertising campaign can help even out the ups and downs of change and maintain a connection.

2. Consistent results

During fluctuations in sales and profitability, it may not seem like a good time to spend funds on advertising but these moments can be the best time to do so. When the market adapts and customer’s perceptions are changing, an advertising campaign can be its most useful for a few reasons. Customers need to stay aware of what they are being offered and want to see consistency in the healthcare brand they have grown comfortable with. Staying in touch with the customer base during this time can maintain the presence of a strong brand.

3. Maintain a strong brand

Branding can make all the difference when done correctly. A strong brand should have a specific message attached to it that customers can recognize and understand. Having customers know what the health care brand stands for with a good logo or tagline can be a very powerful asset that communicates the values of your services and the core message of the business all at once. A tailored advertising campaign can make sure your brand stays relevant and adapts seamlessly.

4. Increase positive perceptions

The health care industry is not known for having the most loyal customers. Who could blame them? The cost of health care has steadily increased and the newest treatments and medicines that customers require don’t always hit the market at an affordable price. Within this climate it is no wonder many people jump ship and choose whichever health care brand can offer them the services they need at the most affordable price. The consultants at a professional advertising firm know how to convey the value to your customers and can help increase positive perceptions even during financially strenuous times for the customer base.

5. Grow profits with data

Advertising consultants can not only boost customer perceptions, maintain and communicate the overall essence of branding, and maintain consistent marketing results, but they can do so all while providing the data to show the results. Data driven marketing can surgically target any health care branding issues and create customer outcomes in a way that saves money and avoids wasteful time and energy on ineffective advertising.

If your health care company is in need of a marketing overhaul, don’t be afraid to switch gears and make some important marketing and advertising decisions. A quality advertising campaign can make the difference between a floundering company and a successful one.

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Elevator Advertising

Today the old methods of advertising like banners, stickers, pamphlets, brochures and commercials have become too common that we see most of the people trying to avoid and ignore them just because they think, companies using these tactics are trying to compel them to buy and fill their homes with useless things. Now we see that companies are going crazy to buy elevator ads. I am sure you know what “marketing to an attentive audience” means but most people wonder if elevator advertising can be so effective. Check out the most talked about advantages of elevator advertising and you can easily decide on its effectiveness yourself.

If you are a business owner, you are always looking for the proper advertisement that turns out to be efficient, affordable and worth investing, thus resulting in the consideration of channels that are trending, like the elevator ads.

This type of advertising is gaining popularity among small businesses. Small companies that are involved in B2B marketing or in need of getting the attention of a specific niche of consumers with creative concepts, find this type of advertising very convenient and on budget. Elevators installation and advertising is widely common in cities and urban areas, but Americans With Disabilities Act (ADA) compliance has resulted in the installation of elevators in shopping malls, commercial or residential buildings throughout the country and this has become the major cause of interest in the once unknown channel of advertising.

If you still haven’t reached the decision whether you should invest in this channel of advertising or not, have a look at the following benefits of elevator ads.


In some buildings, elevator ads created with a great visual appeal and creativeness in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.


Advertising campaigns don’t always give you the benefit to control your audience, but this isn’t the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.


The afford-ability of elevator ads is perhaps the most attracting feature for small companies with smaller advertising budgets. You can surely spend hundreds of dollars on newspaper or commercial ads without even knowing if your particular audience will see it or not, or you can put a fraction of the cost in this smaller but powerful medium and can be sure that you are getting double, triple the amount of exposure as compared to the costs.

Maximum Exposure

Ever saw an ad in a newspaper and wanted to see it again, but couldn’t find the wasted newspaper? That paper was your money before it went to the bins and got wasted. Same isn’t the case with elevator ads, in-fact these work for you throughout the day and night, making a lasting place in your potential customer’s mind with each passing day.


In case of any errors, newspaper ads once published can’t be changed without reinvesting the same amount of money but this isn’t the case with elevator ads. These can be edited or altered as many times in a day as needed. So there isn’t any chance of errors or wrong messages being conveyed. You can even run different ads at different times of the day and night.

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