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Archives for : February2016

Designing a Logo

As a business owner, one of the most important decisions when branding your company is to create the right logo design. Whether you design it yourself or hire someone else to, it’s important that you consider some key factors when creating your design. You want to be sure that your logo not only looks good, but also conveys the right message and gives customers insight into what your business does.

While you may have great taste, logos aren’t just about looking good. You must keep customers as well as competitors in mind when creating your design. For example, if you own a landscaping company, chances are you probably don’t want to add another logo out there that features grass clip art and a name in orange. You want to design something that sticks out from the crowd but still shows customers what it is you do.

Here are some great questions to consider before you start your design process:

1. Who are you? What is your business’ mission, vision and purpose?

2. What makes you stand out? What separates you from your competition?

3. Who is your target audience? Where is your target audience located?

4. What do you do? What products and services are you delivering

Once you have answered these questions, simplify your answers. For example, if you offer lawn mowing, tree trimming, weed prevention, etc., you can simplify this to lawn care services. Be sure to take the most important elements and focus on those. Logos are small and need to be able to convey a general understanding in a simple format. Having too many elements and busy design can overwhelm customers, often leading them to your competition.

Get feedback from your friends and family or even outsiders. Coming up with multiple design options and asking for others opinions is a great way to get an idea of how customers will respond. It’s best to think from the customers’ point of view to get a better understanding of what will work best for your business.

Something else you may want to consider is color studies. There is a large amount of research that has been conducted on how certain colors influence people’s reactions. If you consider some of the most popular fast food restaurants you’ll notice many of their logos have red and yellow in them because these colors are known to cause hunger and a sense of energy and happiness. A simple web search can give you an idea of what colors are best for the message you are trying to convey.

Be sure to consider the factors we talked about when creating your logo. Remember to keep it simple and clear and you’ll be on your way to a great design!

Article Source: http://EzineArticles.com/9539563

How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.

It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.

2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.

3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.

There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.

4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.

5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.

6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.

These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!

Article Source: http://EzineArticles.com/9550045

Importance Of Corporate Gifts

Undoubtedly, if you want to achieve success in your business, you should always treat your employees faithfully as you want them to care for your best patron. This is because employees are the company’s greatest assets, which no company wants to lose. Therefore, you should always take care of their needs and make them happy and satisfied with your offered working environment. For this, no option is better than the Corporate Gifts. It is the perfect way to say thanks to your employee to give their time, effort in the growth of your business. Check out the most common benefits of corporate gifts in the growth of your business.

Helps In Building Trustworthy Relationships: Corporate Gifts are important because they help you to make a healthy and trustworthy relationship between you and your employee. It motivates them to work hard and give their 100% to your company growth. All in all, it is a good way to give back to your employee for their hard work, honesty and time they spend for your business.

Improve Company Morale: Undoubtedly, Corporate Gifts helps to increase the credibility of your company among your clients. It is a convenient way to let them understand that you value their work and efforts as well. For this, you just need to put your company’s logo and name tastefully on the gift item, which captures their attention and impress them in all manners.

Corporate Gifts Have Legs: Marketing will only work with word of mouth because it has a great power to advertise your brand worldwide. It simply means if any of your employee like your gift so they share it to another, which automatically advertise your company with word of mouth and they also do their best to get connected with you. This may help to generate more leads and increase your sales and profit of your business.

Put A Long-Lasting Impact On A Client’s Mind: Corporate gifts help to be on the top of your client’s mind. If you give anything impressive to them so they not only appreciate it but also stay longer on their mind. Therefore, it is very important to use this in your branding strategy.

Article Source: http://EzineArticles.com/9537856

How Promotional Gifts Help To Boost Your Marketing Campaign

Needless to say, marketing will help you to shine out among the clients. Therefore, every businessman gives special attention on advertising or promotion. However, without making a strategy you are not able to get the results to what you are looking for in your business. You can promote your business in a number of ways, either online or offline. The techniques of both marketing are different, but the one which is more popular nowadays in the corporate world is giving promotional gifts to the customers. It will help to boost marketing campaign in all the manners and encourage more and more people to get connected with you. Before you invest in promotional gifts take a look below.

Cost-Effective Method: Pen, Decorative Candle, Mug, T-shirt, Laptop Sleeve etc. anything you can choose to use as a promotional gift item. All these items can be easily available in the market at a reasonable price and therefore, it is a cost-effective method of marketing than any other way of advertising. You can put the logo of your company on the gift item smartly and when it goes to different people, it will do the rest.

Helps In Social Sharing Offline Too: Promotional Gifts help in social sharing offline too by connecting with a new audience. It may increase your reputation among your clients and they will come to know about your presence in the market. It may help to make a healthy business relationship with them, which give wings to your marketing efforts.

Help To Target A Wider Audience: Promotional gifts reach to each and every house and therefore, it allowed you to target a wider audience. It increases your clientele, which in result expand your business and take it to a higher level. This may even allow you to know more about your audience so that you can understand what they think about your brand and at what point you need an improvement.

All above points make it clear that promotional gifts really worth your investment and therefore, you should invest in it. You just need to pick the right gift and smartly promote yourself in it and it will give you the results beyond your expectations. To select a perfect gift you can contact a trusted and reputed Corporate Gifts manufacturers, who deal with a variety of gift items that satisfy your need and wallet as well. So, what are you waiting for? Go and find a right company to buy the best gift and use it for promotion purpose now.

Article Source: http://EzineArticles.com/9545146